The region where things are happening.
Asia is where the people are. According to Hans Rosling, the world’s PIN is 1114: 1B people in Americas, 1B in Europe, 1B in Africa, 4B in Asia. In East and South Asia the economy growth is the strongest in the world right now: 5,8 percent GDP growth and according to the UN the positive development continues. Getting a share of it is not easy, but it’s doable, as Reaktor’s example in Japan has shown. Codemate has been operating in the region for 12 years and already has a team in Thailand to support the operation, which made it logical to widen our reach in the region.
Singapore is a convenient base and a compact B2B market.
Singapore is the business hub in South-East Asia and feels like a well-off utopia among the surrounding countries; it’s clean, safe and secure, modern architecture is just amazing, corruption is not tolerated and high prices are mostly compensated by high salaries and lower taxes. Global corporations have favoured Singapore as the location for their regional HQ’s and, even as a market itself, the city of Singapore is “slightly” bigger than, for example, the crown jewel of the universe, Finland ($320Bln USD vs. $240Bln USD). English language, competent workforce and transparent bureaucracy all play in favor of Singapore.