Fonella’s Spottio application is a digital marketing tool for retailers, as well as a personal shopping assistant for shop customers.
Codemate has been developing the Spottio system for several years in close cooperation with Fonella Oy.
It is one of the first commercial retail solutions with accurate indoor positioning.
Mobile in-store experience
With Spottio app, consumers can browse for recipes and add the ingredients to a shopping list. When entering the grocery store, the consumer gets the shopping list in an optimized collecting order and can see the products on the shop layout map.
Any additional products that are hard to find within the store can be searched and located in an instant.
Consumers can get interesting offers based on their shopping list, when in the store.
For the retailer, Spottio simply increases sales. Spottio also generates a lot of store specific customer insights. Spottio opens up a whole new means to do context-aware advertising.
The web service offers the shop owners an insightful dashboard, full of interesting statistics about customer behaviour inside the store. It helps in evaluating marketing effectiveness and store layout efficiency.
Under the hood
We have created mobile applications for iOS and Android. The first versions were using hybrid technology. The latest apps are built with native tools to ensure the best user experience.
The back-end system is built with Spring framework (Java). The large amount of data is stored in MySQL and MongoDB databases. The back-end is integrated with the shop’s product database system.
The indoor positioning system uses Indoor Atlas’s magnetic field distortion technology to locate the user inside the store. iBeacons are used for welcoming users to the shop and getting their initial position.
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