After unifying the user experience and bringing all the verticals under the single Oikotie service, Sanoma Digital was able to discontinue the individual vertical mobile apps. This speeds up the introduction of new features significantly: the new technical solution enables new features to be available for all verticals at once without tailoring. In addition, the maintenance of the Oikotie service is much easier and faster.
More importantly, the new Oikotie concept enhances the user experience by making the verticals transparent to the user. The user moves seamlessly from one vertical to another, as if they were a single service. The curated content delivers a smooth browsing experience while the verticals with the highest number of users now benefit the other verticals by generating traffic.
It’s time to enjoy the work results when you hear this kind of feedback from the customer:
“Codemate has been a brilliant partner for us in this project.”
– Henna Wie, Product Development Manager, Sanoma Digital Finland