The site design was crafted by Avalon, as well as the renewed logo and brand guideline. So I didn’t have to start from scratch.
The design did however evolve during the process and all the changes were not paying homage to the original design.
The logo and color theme designed for this site are still in use!
It’s too easy to write content. Especially if more people are involved.
The website is about everybody in the company, so everybody should have a say on how it should be like.
This is how I thought when the 2nd generation of the site was under development.
We went through the site content word-to-word with developers and managers. We made sure the texts were thorough and correct. We had several developers working with the Drupal site.
The project took more than 7 months and the end result had over 20 pages of static content.
Analytics showed that nearly nobody browsed the content deep in the site.
Our flawless copy was wasted.