We – the Codemate design team – recommend our clients to always involve the end users as early as possible. The earlier you are able to make the decision to leave out unnecessary features, the faster you are able to complete the project. Focusing on what the end users consider to be the most attractive and most important features improves the quality of the end result, and makes the users happier and more loyal to your brand.
Senior designers are able to choose the best tools to understand and specify the user context, to specify user requirements, and to produce design solutions that meet these requirements. Additionally, senior designers are able to communicate the most important user research findings clearly to you, to the service development team, and to the other stakeholders. Thus, the users are placed in the center of attention where they should be.